Export and marketing strategy Soluble Coffee Freeze Dried

Grind Cafe export company whose business activity is the production and marketing of coffee in Huila (Colombia) I was interested in opening new markets. For this, the design team Linkex International strategic export plan and marketing where differentiation was identified to compete in foreign markets, This was based on the freeze-dried instant coffee handpicked technical and craftsmanship of Huila.

In this way the client managed to keep intact the organoleptic properties of coffee and got directly introduce the Global Product Suitable (PGA) two outlets in the city of Copenhagen, without doing so through distributors, subsequently held various commercial actions.

Exporting country: Colombia
Foreign Market Objective: Copenhagen (Denmark)
Cafe Soluble Liofilizado
Cafe Soluble Liofilizado